If you love what you do, you don’t work a day. By being a passionate maker-of-stuff, every waking moment is spent improving on my designing abilities. Whether it’s strategic or creative, audio or visual, you can only strive to be better tomorrow, than you were today. As a Multimedia/Audio designer operating within the advertising industry, I ironically hold many reservations about the dark-art of Marketing. But with such reservations come an understanding that negative cultural side-effects can only be reversed with the very same discipline that caused them. After all, one can only beat the devil at its own game, when you know what weapon it’s bringing to the battle ground.